Thallon Rural Management

Brand identity and stationery design concept for Thallon Rural Management (TRM).

'The Open Squares' logo reflects TRM’s openness to new opportunities. Imagery of rooftops, tractor tyre marks, crops, and fencing incorporated into this minimalist design embodies TRM’s versatility and flexible approach to property management. The different shades of green highlight the multi-faceted experience and knowledge TRM has in rural management.

The two squares signify a balance between honouring traditional, conventional practices (inside-the-box thinking) and the reinvention and innovation of management approaches (outside-the-box thinking) for the future of agriculture.