Brand identity and stationery design concept for Thallon Rural Management (TRM).
The “Open Squares” logo reflects TRM’s openness to new opportunities and its adaptable approach to rural property management. Subtle references to rooftops, tractor tyre marks, crop rows and fencing are integrated into the minimalist icon, highlighting TRM’s versatility and broad expertise. The different tones of green highlight the multi-faceted experience and knowledge TRM has in rural management.
The two squares signify a balance between honouring traditional, conventional practices (inside-the-box thinking) and embracing reinvention and innovation (outside-the-box thinking) that drive the future of agricultural management.
Project Info
- Client:Thallon Rural Management